Understanding the Podigee Dynamic Ad Server Terms

Slot

A slot describes a placeholder for an ad. It can be created even without providing an audio clip right away. After creating a slot, you can choose the episodes the slot should be part of. You can structure your slots as you like. They could be named by topic (like podcasting, gardening, work, etc.), so what the related episodes are about, or if you plan to use your full catalog names like “Full catalog pre-rolls”, will work better.

Slot Type

With the slot type you define, where the ad will be placed within the episodes. You can choose from 3 different types:

Pre-roll: Ad or promotion played at the beginning of the episode (before the intro)
Mid-roll: Ad or promotion played in the middle of the episode (after the intro and before the outro)
Post-roll: Ad or promotion played at the end of the episode (after the outro)

Delivery

We count a delivery when the data for the complete ad is sent as part of a valid download. This is a data-transfer metric. It does not show whether a person heard the ad.

Pre-roll and post-roll counts can be different. For example, a partial download can contain the pre-roll but not the post-roll.

As the name includes the Podigee Dynamic Ad Server can be used for ads. But this does not always have to be the classic ad. It can be a promotion, a personal message you want to share, a message from your sponsor or any other audio you have recorded. It does not need to have the same format or loudness level as your episode audio. The Podigee Ad Server makes sure that the loudness is normalized and converts the audio into the required formats.