Setting up Ad Positions

Pre-roll: Ad or promotion played at the beginning of the episode

Mid-roll: Ad or promotion played in the middle of the episode

Post-roll: Ad or promotion played at the end of the episode

Pre and post-rolls are always “outside” of all other content and mid-rolls are inside the content. Content in this case is the episode audio file you have uploaded to Podigee. If you have a baked-in intro or ad, this also needs to be understood as part of the content.

Tip: Upload all your episodes without any baked-in additions and use the intro/outro function and the Podigee Dynamic Ad Server to enrich it with more audio. Only then you are able to replace ads or intro/outro without manual editing.

Use the time in the uploaded episode audio file for mid-roll positions. For example, 2 minutes means 2 minutes after the start of that file. Podigee adds the separate intro and pre-rolls before this content. The time in the final audio can be different. Listen to the final audio and do a check of the ad position.

To make this a bit more visual, please see the following image: 

The diagram shows pre-rolls, an intro, content with mid-rolls, an outro and a post-roll. You can use more than one pre-roll, mid-roll or post-roll.

Changes to separately inserted ads or an intro/outro require processing again. Check the updated episode after processing. Files that listeners already downloaded do not change. Ads baked into the uploaded audio file must be edited in the source file.