PAM Ad Marker | Podigee Ad Marketplace

Placing Ad Markers for the Podigee Ad Marketplace (PAM)

Ad markers define where ads can be placed within your podcast episodes. Markers show possible ad positions. They are not ad bookings or revenue.

🚦 The Traffic Light System: Your Guidance

When placing markers, you'll see a traffic light system that recommends a number of ad slots for the episode.

Note: Fewer markers give fewer possible ad positions. The number of markers does not show ad playback.

Which markers are required?

• You are not required to set pre-roll or post-roll markers.
• Focus on mid-roll markers, as these are the most valuable ad positions.

❗️Baked-in Ads: What to keep in mind

If your episode already contains built-in ads (“ Baked-in Ads”):

• You must remove them before placing PAM markers.
• If you cannot remove them, you must exclude the episode from monetization.
  To do this, check the box labeled “Do not play ads in this episode”.
  
  You can uncheck this box later and place markers at any time.

💡 Pro Tip: Start with your newer episodes

You can start with your newest episodes. Listen to each selected position to make sure that it is a good place for an ad break.

If you have questions about ad marker placement or monetizing your podcast via PAM, feel free to contact our support team!