Apple Podcasts: Why is Average Consumption above 100%?

Average Consumption in Apple Podcasts Connect can be above 100%. Apple includes repeated playback in this metric. The percentage compares playback per device with the episode duration. It is not the percentage of different listeners who completed the episode.

Before you compare results

  1. Examine the metric name.
  2. Select the correct episode and date range.
  3. Keep Apple consumption and Podigee downloads separate. They measure different activity.

See Apple's analytics explanation and the Podigee download definition.

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